How many people download free apps

Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive. But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year.

More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available?

Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store.

We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future. As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period.

The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration.

According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices.

But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder. The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month. What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download.

Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you? The best way to measure this is with retention and churn. Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road.

No app is perfect. Even the top apps have bugs now and then. Come up with updates and new versions of your app to improve the performance and user experience. We already saw the data to back that claim. If you look at this list, it makes sense.

All of the top apps are used for different purposes and could be used on a daily basis. There is nothing wrong with shooting for the stars.

You can still build a mobile commerce app for your business and have plenty of success. But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon. Can you build an app with GPS map services? But will it surpass Google Maps? Probably not. Even with a smaller mobile app market share, Apple users still spend more money. But Apple users still dominate app spending, at nearly double the rate of Android users. Technology usage varies by generation.

Mobile app usage is no exception. You probably assumed that younger generations spend more time using mobile apps than people who are older. According to a report from App Annie, smartphone users were spending more time on apps in than in the previous years, when 5 apps were used daily.

The 30 apps accessed regularly on a monthly basis are about one-third to one-half of all the apps installed on their phones. This trend also has a name — the rule 30 apps in a month, 10 per day. According to iPhone app usage stats, the Apple App Store apps get used slightly more often than those from the Play Store.

There has been a massive change from the big screen to mobile and from broadcast TV to on-demand in the last ten years. As a result, users spent almost one trillion hours bingeing on videos on apps in The number of publishers in each app store reveals its adoption rate and how attractive and lucrative for app developers a specific store is.

Even though the App Store continues its domination in terms of gross app revenue, according to latest available figures, Google Play Store has far more registered publishers , compared to App Store , This is partly driven by the much higher level of adoption of Android in China and India. Mobile app user statistics show that millennials are more comfortable making in-app purchases than they are buying apps.

Millennials app users are a lot more finicky when it comes to the look and feel of the app based on app usage stats , while the functionality and benefits seem to be enough for most older users. Investing time and effort in logo design is therefore critical. According to another study, the most popular color for general apps is blue, while red is the color of choice when it comes to food and beverage-related apps. Perhaps some companies need a better logo maker to retain their users.

However, as another reminder that the appearance of the logo is important , there are many who choose to bring an app to the home screen because it looks good. Mobile app usage statistics indicate that the likelihood of an app being opened is higher if it is on the home screen, which makes it all the more important to get the logo right. These figures are significantly lower for older age groups, indicating the high dependence of young users not just on their phones but on the apps they have downloaded.

In keeping with general app usage stats, the likelihood of smartphone users, in general, to allow push notifications from apps has also gone up in recent times. Even though data plans are getting better, for millennials, who form the target audience for many apps, the negative of very high data usage can trump any positives of functionality or design. An example mentioned is Pokemon Go, which got frequently deleted, despite its popularity, because of the data it kept eating up. While app usage statistics point towards a few other important reasons why users delete apps like low utility, almost a quarter of the users in this survey also cited large app size as being an important reason.

Many apps tend to bloat up because they want to offer features even when the phone is offline like dictionaries for language-learning apps , but there is a fine line between providing critical offline components and making the app too big, which app developers should keep in mind.

A fan of servers, networks, and web hosting, I unplug from the Web only when the temptation for a cold one is too strong to bear. Your email address will not be published.

Save my name, email, and website in this browser for the next time I comment. Table of Contents. The number of smartphone users on the globe is 3. There were billion app downloads in TikTok is the most downloaded non-gaming app. In , the average smartphone user had 40 apps installed on their mobile phone. These are some impressive numbers, right? Impressive App Usage Statistics for The question of how much time people spend on apps today still remains. There are 3.

Source: Bank my Cell The total world population in is at 7. Users downloaded billion apps in Source: Statista According to app download statistics , people downloaded billion apps from Google Play and the App Store.

In March , TikTok was the most downloaded non-gaming app with over Source: The Hindu Business Line According to statistics on mobile app usage for , app usage has been on the rise, mainly due to the coronavirus-induced pandemic. Source: Statista The mobile app industry makes billions of dollars in revenue every year. What about apps? Apps Downloads Statistics The world of mobile apps is fascinating. The numbers are getting bigger by the day. Consumers are expected to download Source: Statista In , consumers downloaded The cumulative number of apps downloaded from the Apple App Store reached B in Source: Statista Apple App Store was created in , and, since then, there has been a consistent upward curve in the cumulative number of downloaded apps.

The App Store had over two million apps in the first quarter of Source: Statista, Statista According to mobile app downloads for , the App Store had the second-highest number of applications after Google Play during the first few months of There were almost 3.

Source: Statista Google dominates the app market. The Amazon App Store had about , apps in early General Facts About Apps From gaming to social media to e-commerce, mobile apps are becoming more and more important. Gaming is the most popular category on Google Play. Gaming is the most favorite category on the App Store.

Source: Business of Apps Gaming does it again! After Google, the leading non-gaming app publisher in Google Play is Facebook. Can you explain a bit more about this installs Thanks. A year ago it was possible, but these days I keep getting my best keywords removed…. Fred Shili Jochen — Great conversation starter guys! This is a great topic to discuss. So you caught me red-handed.

Jochen — Correct. Those numbers for Chartboost sound accurate and Tier 1 is the most expensive on all platforms. I agree with you Jochen, my experiences with TapJoy have been bad in the past. TapJoy has been traditionally used for straight installs.

Nothing more than a download and a means to get on the Top Charts. On the flip side, Facebook offers more quality users because of their ability to target specific demographics hence the higher CPI. So how can we get lower CPIs? One option worth exploring is to contact your ad network personally. Also reachout to new ad networks. A couple times a week I get an email from a new ad network throwing a promotion at me. Thanks for your comments. Cheers, Mark.

I either do the update with new features but lose the incentives for reviews and downloads of my other apps or let the app sit as it is. Am I the only one getting updates knocked back for incentives? Is Apple getting tougher? And yes, there are times I do feel like Apple hates me! Very frustrating.

Are they removing them too or is it only Apple that are cracking down? This last year i decided to take my investment and go with a company and create a game. Across both iOs and android collectively. Thank you. This is a solid technique I mentioned in the post with the example of Crossy Road. Have your coder integrate multiple ad networks in your code AdMob, Applovin, Xplode, Chartboost, etc.

Test each ad networks specifically for revenue generated and ecpms. Run several targeted ad campaigns to different demographics you think your app is made up of. Then analyze the data and come up with a solid proven gameplan for your master app.

Remove the others from the Store and publish the app in your master account and put it in 5th gear for your launch. As revenue and downloads start coming in, again measure your users and revenue. Finally contact the ad networks you are using even the ones you are not and tell them your numbers.

Pumped to learn more about your app and experience. This means releasing it in 1 or a few countries only, usually Canada, Australia or the UK. Most big developers do this. Measure everything and tweak where necessary, so you have all relevant data and the perfect setup before the global launch. But your DAU and daily revenue will probably start dropping after a while. Also, please let us know how you acquired that many users!

Thanks for the info! We recently launched on Android with no marketing money. This is our first application, and yes analytics are quite interesting. Our app however is not doing so well. If you would not mind, check it out, and send me an email with suggestions. ZeroGravity I am a developer, not a marketer. I have quite a story of how I got into programming.

At this point, I am trying to make the money back that I spent on the project. A couple hundred dollars, spent on graphics, sounds, and dev licences We have not yet launched on IOS As they are very… special.

Andrew — Wow! Very good stuff! And more importantly, the amount of knowledge learned through this experience is going to save you tons of money down the road. But it is important you treat the 2 as equals. They both rely on one another. You need to market your game to get downloads, and code it well enough to keep people around.

So it looks like the development part is good as is for now. Now lets rev up the marketing and get some downloads.

How can you tweak your icon, title, screenshots, and description to better engage your audience? Your screenshots in specific are of incredible importance. Make sure they are clear and engaging. Ask your friends if they think they look cool or if they are confused. Easiest way is to mix things up. Change title, tags, icons, screenshots… anything you can think of.

Then measure again and see what changed. Once you collect more data and start measuring costs VS revenue per user you can rely on traffic campaigns. Another thing to think about is maximizing your resources. Basically, use the same code and make changes to the resources so the code remains the same but your theme is completely different.

This way you maximize exposure by targeting new audiences. Hi Mark, Great post. Do you mean that we release the app, then, remove it?

In day 1 there are almost cero downloads, and the app is at the bottom in almost every keyword. And almost all the keywords I used are really good good traffic, less than competitors etc. Do you think there is a problem with Apple processing my data? Thanks for your help! Mar — competitors is a lot. Firstly, are you measuring keywords independently?

Or as phrases long tail. When researching long tail keywords, I enter the whole phrase usually words and shoot for 6 or less competitors. I never use phrase or keyword with 15 or more competitors.

There are lots of reasons your photo app is not as successful as previous versions. Apple may have flagged the app because you have several similar appsnin the same account. I do recommend switching up your ASO. Title primarily. To avoid this problem, I recommend uploading the new version a week or 2 before it is released. Or waiting a month before trying a new update, to account for the index time.

Hi Mark, Thanks for your reply. Not all the keywords have competitors. My other apps had more than a thousand downloads in day one that is, yesterday for my new app , and the new app has less than It has been for almost 36 hours on the App Store and its keywords rankings remain really low.

I know that in the first hours apps go up and up in the keyword rankins until they reach their first days position.